My Expertise


Here, we co-create the foundation for brand, program, or product marketing with an approach that finds new market opportunities and solves consumer concerns.

Looks Like....

- brand positioning - brand strategy - customer research - customer-centric messaging - brand language - brand essence - art direction - creative direction - consumer insights - team development - persona development - trend and competitor analysis


The role of brand strategy is to take concept into reality—to create an actionable plan that builds on existing content, ideas, and perspectives to make the future we envision a concrete reality.

Looks Like....

brand strategy - content marketing strategy - user experience strategy information design - information architecture - digital strategy - messaging design - digital product roadmapping - cross-channel communication plans - content calendars; integrated marketing plans - pitch decks - initiative incubation


How you grow, evolve, and connect….that will make all the difference in your story.
Ask yourself: what story will you write?

Looks Like....

- new digital channels - new conversations and bridges to dialogue - process digitization - lowering operational costs - enhancing customer experience - business transformation - intersectional lens to consumer research - consumer-driven product development - dashboard and metrics - agile-driven innovation

How I see the world

My Approach

I underpin all my brand strategy and creative direction work with the psychology of change because the best marketing doesn’t just move hearts and minds—it also inspires action. Combining logic-based tactics with psychology-driven levers, my work empowers consumers to own their journey—and for brands to make a lasting difference.

This empathy-driven approach didn’t appear from nowhere, though.  Since graduating from corporate life in 2014, I have chased snow, rock, and surf adventure as a means to drive not only my personal growth, but also to better understand the dynamics and touchpoints of origin, identity, and community—all of which shows up in my work with clients. 

I am a fully bilingual (sometimes trilingual) ENFJ with more than 10 years of experience in brand marketing, content strategy, user experience, international travel. I live to create better experiences and connections.

Spend the time to find out how visceral experiences enrich my own life. Here, jumping for joy at the Lobería Cobquecura in Ñuble, Chile (Region VIII). Photo by Meg Waite.
The mountains have my heart, but the ocean owns my soul. Here, a fun day at La Punta de Zicatela, in Oaxaca, Mexico.
Community is everything. Here, the Access Fund 2017 Annual Climber's Summit in Oakland, CA
Splitboarding in the Sierra Nevada on a bluebird pow day.

The Times, They are a-Changin’

Why Brand Innovation?

Yoga Retreat to Huatulco Mexico Photo Trevor Sven Carlson
Friends and teachers on a yoga retreat with I Am Flower of Light Yoga near Huatulco, Oaxaca, Mexico.

Why Take This Path?

Incorporating life’s experiences to benefit career and client

Since becoming a “corporate graduate” in 2014, I’ve embarked on a journey to explore, grow, and adventure in ways I never previously thought possible. 

With Not Lost, Just Discovering, I explore topics of identity, adventure travel, and conscious consumerism all in the name of rewriting my narrative as I own my journey.

To me, brand marketing excellence, adventure travel, and personal development are not mutually exclusive concepts. Instead, I believe that they are complimentary passions that all inform how I tell a better story and craft a better approach. 

Want to learn more? Dig into the journey and professional background below (spoiler alert:  you can even download a resume!)

Perhaps one of the most valuable aspects of being an outsider is that you can see things insiders can't.