brand Innovation for teams large and small

Not your average brand marketer

I’ve designed the user experience strategy and web content interface for multinational corporate programs, driven inbound marketing campaigns for international product launches, built fully remote creative teams, and pitched both Fortune 100s and startups. I’ve been called a Brand Strategist, Creative Director, Instructional Designer, Communications Lead, and unicorn.

I understand what makes business successful, marketing teams tick, and consumer hearts sing, and my commitment to measurable progress (for everyone involved) means that my work scales to create lasting impact.

To me, marketing and brand strategy are a means to satisfy both strategic business goals and key customer needs. Trained in change management, Agile, and human-centered design, I’m best known for providing disruptive, data-driven solutions that address business challenges and growth initiatives.

my approach

Envision

Develop a creative vision for how we'll use design and brand story to sway hearts and compel action—and find the core of the challenge we're facing.

Empower

...brands to create campaigns that move with content governance, strategy, and agile process.

...consumers to own their journey with customer research and data-driven consumer insights

Amplify

Create messaging, produce the approach, and manage the teams that will execute against the vision

Elevate

Key wins with reports, dashboards, and key learnings to rev on our

What I Offer

Brand Consulting

Business-driven Brand Strategy for Scalable Impact

You have a creative concept, brand values to live by, and business goals that drive your approach, but you’re still missing the secret sauce (i.e. the strategic roadmap, digital strategy, content strategy, measurement framework, or maybe even the team) that will get you where you want to go.

Working together to develop a strategic approach to your brand, content, and/or user experience challenge, we might work together on a single project, an entire product portfolio, or even a multiyear integrated marketing program.

If you don’t have your own team, I can help you put one together, or bring in members of my own Nomad Creativa team

Ten years of experience in 1 hour to 3 days.

Workshops. Training. Speaking.

Finding The Right Marketing Mix

＋ Bridge Business Strategy with Marketing Goals to Create Scalable Impact.

＋ The Cross-channel Experience: Using Agile and Human-Centered Design to Create Memorable, Transformative Initiatives

＋ Brand Strategy and the Plurality Nation

＋ Empathy and Content Marketing: Making Connections that Count

Brand, Marketing, and Design as Agents of Change

＋ Change Marketing: Driving Impact and Behavioral Change with Marketing Initiatives

＋ How to Become a Purpose-Driven Creative: Use Your Skills to Change the World

＋ Create a Seamless Experience: Information Architecture & the U/X Wireflow to Connect Marketing, Creative, and Development Teams to the Consumer Experience

Lifestyle Design

＋ Design Your Life: Balance Personal Priorities with Career Choices for Lifelong Learning & Growth

＋ The Corporate Graduate: Dream (and Follow-through) After Quitting Corporate

＋ Find Your Why: Balance Priorities to Chart Your Life Path

＋ Personal Branding 101

Empowerment, Identity, and Adventure Travel

＋ Overlanding, Adventure Travel, and Identity as a Woman of Color in the Outdoors

＋ "Where Are You From:" How to Know Self and Own Your Narrative

＋ Don't Climb with Your Boyfriend: Women Mentoring Women in the Outdoors

＋ Build a Business While On the Road: Vanlife, Remote Working, and Avoiding Burnout

Diversity, Equity, and Inclusion

＋ Using the Lens of Intersectionality in Consumer Research: How Diverse Voices Can Inform Content (and Business) Strategy

＋ Creating Inclusive Spaces in the Ski Industry

＋ Understanding the Consumer Journey: Brand Innovation in 2020 and Beyond

Creative Consulting

Because bold, innovative, customer-driven marketing doesn’t just happen.

Elevating brand values to the forefront of our approach, creative consulting finds the core of your brand’s soul—and equips teams with the direction, tools, messages, and support to bring to life the brand story your shareholders, investors, partners, and even your parents can get behind.

Founded in consumer insights and needs, the services I offer under the creative consulting category are similar in nature to those that live under the Brand Consulting umbrella—but they are readily characterized by environments of ambiguity and/or transition. (Hint: this means there is no predefined scope of work.)

When things need to be shaken up, or already have been, we’ll work together to plot the best way forward. Ready?

Community Activism

The great outdoors inspire so much in all of us: they create community, beget belonging, and expose their own (and our) fragility. Grounded in an approach to create inspiring, measurable, consistent brand narratives, my work also seeks to positively impact the future of our public lands, our public health, and our community well-being.

The way I am doing this—as an artistic activist for communities founded in outdoor adventures like surfing, rock climbing, and backcountry splitboarding—is to contribute my writing, impact marketing skills, stewardship labor, and team leadership skills to advocate for the environment.

Grounded in the unshakeable belief that together, we can all create good in the world, my work as a community activist and public lands advocate looks like story that prioritizes inclusion, creates belonging, and drives the fundamental human need to understand identity.

So: are you ready to shift the narrative?

Pictured to the right: a spread from the 85 for 85 art activism fundraiser to protect and promote respectful visits to the Bears Ears-Grand Escalante National Monuments.

Let’s Connect

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