I’ve designed the user experience strategy and web content interface for multinational corporate programs, driven inbound marketing campaigns for international product launches, built fully remote creative teams, and pitched both Fortune 100s and startups. I’ve been called a Brand Strategist, Creative Director, Instructional Designer, Communications Lead, and unicorn.
I understand what makes business successful, marketing teams tick, and consumer hearts sing, and my commitment to measurable progress (for everyone involved) means that my work scales to create lasting impact.
To me, marketing and brand strategy are a means to satisfy both strategic business goals and key customer needs. Trained in change management, Agile, and human-centered design, I’m best known for providing disruptive, data-driven solutions that address business challenges and growth initiatives.
Because a Seamless, beautiful, interactive digital experience matters
In an age where consumers expect brands to know and serve them, it’s our mandate as purveyors of a good time to provide a meaningful experience—especially when it comes to digital.
Ready to learn about how a seamless digital experience weaves together web, mobile, and content strategy while also enabling remote, lean, cross-functional teams to do their best work?
Business-driven Brand Strategy for Scalable Impact
You have a creative concept, brand values to live by, and business goals that drive your approach, but you’re still missing the secret sauce (i.e. the strategic roadmap, digital strategy, content strategy, measurement framework, or maybe even the team) that will get you where you want to go.
Working together to develop a strategic approach to your brand, content, and/or user experience challenge, we might work together on a single project, an entire product portfolio, or even a multiyear integrated marketing program.
If you don’t have your own team, I can help you put one together, or bring in members of my own Nomad Creativa team
Not all organizations can afford to share the time, effort, resources, or cost associated with a larger scale brand program's devlelopmet or open-ended consultative relationship. Also, dependent upon the topic at hand, you're probably interested in the 5 years of adventure travel and 35 years of experience as a multiracial American under my belt.
I've honed in on the five areas of my expertise that can be packaged up and shared out in a variety of condensed, knowledge-sharing formats.
I can share any of these categories (and their related topics) as workshops, training sessions or bootcamps, and speaking opportunities.
+ Brand, Marketing, and Design as Agents of Change
+ Lifestyle Design
+ Empowerment, Identity, and Adventure Travel
+Diversity, Equity, and Inclusion
+ Finding The Right Marketing Mix
Want to learn about specific topics? Click the link below.
Ten years of experience in 1 hour to 3 days.
Because bold, innovative, customer-driven marketing doesn’t just happen.
Elevating brand values to the forefront of our approach, creative consulting finds the core of your brand’s soul—and equips teams with the direction, tools, messages, and support to bring to life the brand story your shareholders, investors, partners, and even your parents can get behind.
Founded in consumer insights and needs, the services I offer under the creative consulting category are similar in nature to those that live under the Brand Consulting umbrella—but they are readily characterized by environments of ambiguity and/or transition. (Hint: this means there is no predefined scope of work.)
When things need to be shaken up, or already have been, we’ll work together to plot the best way forward. Ready?
The great outdoors inspire so much in all of us: they create community, beget belonging, and expose their own (and our) fragility. Grounded in an approach to create inspiring, measurable, consistent brand narratives, my work also seeks to positively impact the future of our public lands, our public health, and our community well-being.
The way I am doing this—as an artistic activist for communities founded in outdoor adventures like surfing, rock climbing, and backcountry splitboarding—is to contribute my writing, impact marketing skills, stewardship labor, and team leadership skills to advocate for the environment.
Grounded in the unshakeable belief that together, we can all create good in the world, my work as a community activist and public lands advocate looks like story that prioritizes inclusion, creates belonging, and drives the fundamental human need to understand identity.
So: are you ready to shift the narrative?
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by Nomad Creativa