The Times, They are a-Changin’
Why Brand Innovation?
Watch as the idea builds out in the next four slides.
These traits define the brand experience, how others perceive us, and ultimately, create a welcoming environment that invites potential customers to be a part of the party.
Aligning teams to a cause and marketing strategy to business goals can require challenging the status quo to fit the new consumer paradigm. We must challenge the status quo to build new consumer connections. This is called “doing the work,” and whether that means we put together a team training that nudges everyone’s barriers of what’s “known” and “safe” or needing to pitch a disruptive brand strategy to the rest of your organization, I (and members of the Nomad Creativa collective) will guide you through the process of brand innovation.