evolving brands for the better

I am a brand strategist, creative consultant, and outdoor adventure-seeker.

I design and develop disruptive brand strategies (and teach others how to do the same) for brands grounded in purpose and driven by audacity.



As a strategist, I map the best way forward to create authentic experiences that build bridges to new consumer demographics.


As a creative, I design innovative approaches to human connection.


As a leader, I cultivate excellence: in people I work for, with, and alongside, in the products and services we offer, and in the processes we create to get to where we want to go.

The brand experience defines much more than the affinity and loyalty you aspire to inspire with customers. The brand experience also creates impressions that last a lifetime.

I work with brands and creative teams just like yours to define and refine the creative direction, digital strategy, and brand voice that empowers customers to own their journey (and for brands to make a lasting difference).

What is Brand Innovation?

Brand, with intention

Purpose-driven marketing and brand strategy look just like everyday brand marketing, with one key difference: they seek to create positive impact in the world.


Creative Consulting

Solving a specific business problem with design thinking, creative direction, and consumer insights

Brand Consulting

Creating brand, digital, and content strategies for marketing programs and brands that seek to make a difference

Learn & Grow

Workshops, trainings, and teaming sessions to share my experties with small businesses, nonprofits, and big audiences

Community Activism

Advocating for our public lands, public health, and outdoor communities.


Let’s Connect

Sign up for my mailing list to infrequent tips, videos, news, and resources . What is lacking in quantity will be made up for in quality, I promise.